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In today's world, there is an app for everything. In fact, there are multiple. With so much competition, understanding the behavior of your users is critical to ensure success. To really understand what's working and what isn't, app creators have to form testable hypotheses. These Hypotheses should test how new features and changes to their app will impact key metrics…

At Taplytics, we believe the key to success is focusing on the metrics and insights that matter. One of the biggest challenges with this is finding an analytics solution that provides the customization you need, so you can focus on the metrics that are specifically relevant to your business. Most out of the box solutions quickly fall short when you…

I experienced my first stand-up meeting when I was in ninth grade. I nervously sat and watched our team leaders stand and speak confidently about what they had accomplished in the past days. At the beginning of each after-school robotics session, our teacher would have each person on the team summarize what we were working on. We gave updates on…

When we work with early stage start-ups, one of the most frequent questions we get asked is if it's too early to start thinking about A/B testing. Before starting Taplytics, we were app developers so we know all about the confusion you must be feeling. You have probably heard countless times that A/B testing is key to driving…

Taplytics is proud to announce that we are a partner in the mobile startup pack! We have joined forces with Eric Ries and some of the best companies in the industry to offer our tools and expertise to startups. We think every startup should have the opportunity to hit the ground running and spend more time making great apps! We…

We wanted to share something that we're pretty excited about. Our partner on the Mobile Startup Pack, and author of the amazing book “The Lean Startup”, Eric Ries has recently announced that he is writing a new book and is selling pre-orders exclusively through a Kickstarter campaign. Taplytics is all about helping you with mobile growth through innovative tools and…

There is a trend in mobile and web to think about marketing and development efforts from an Omni-channel perspective. Omni-channel is important, because it naturally understands that a user interacts with your brand through more than one channel. The biggest challenge of Omni-channel strategies is making sure that each channel is deeply supported by data. Background With the rise of…

Introducing A/B testing to your company may sound scary, but once you shift your culture to one that is data driven you won’t know how you lived without A/B testing. For most people deciding what needs to change in a mobile application is rarely driven by real data. You have your design team that creates beautiful screen…