Article Image

Eric Ries Leaders Guide We wanted to share something that we're pretty excited about. Our partner on the Mobile Startup Pack, and author of the amazing book “The Lean Startup”, Eric Ries has recently announced that he is writing a new book and is selling pre-orders exclusively through a Kickstarter campaign.

Taplytics is all about helping you with mobile growth through innovative tools and resources, like the Mobile Startup Pack that embody the principles of the Lean Startup movement. We think the lean methodologies are great, so we thought we should share the campaign with you, just in case you hadn't heard about it yet.

Eric is also going to be publishing a Leader's Guide to share the tools and best practices he has developed through his consulting work, so you can start putting the lean startup principles into action. The Leader's Guide will be full of curriculum and never before published case studies about clients that have already taken the plunge to develop a lean culture. Eric's Leader's Guide is only going to be available through his Kickstarter campaign, so we wanted to make sure all our users had a chance to get in before it's too late (the campaign is over in less than 3 days!).

Taplytics has worked with Eric on numerous occasions, including being a part of a reward tier for this campaign. We can't wait to get our hands on both of Eric's new books and think they will be a great resource for you too.

If you want to learn more about Eric's Kickstarter campaign, check it out here.

Additional Background

Through his campaign, Eric will be creating a backers-only community where people can can share their Lean Startup stories with him and with each other so that the learning can continue after the campaign ends. Eric is also going to be using his backers community as a resource to help research his second book that he is in the process of writing. With backing Eric's Kickstarter campaign, most reward tiers include a copy of this book once published.

More Resources

Here are some other great articles about Eric's philosophies and the Kickstarter campaign we think you might enjoy.

Vox - Can every company really act like a startup?


INC - Eric Ries: How to Bring Lean Thinking to Big Companies

WSJ - ‘Lean Startup’ Author Eric Ries: Big Companies Can Be Bold, Too

Andrew Chen - How I first met Eric Ries and also why I’ve ordered his new Kickstarter-exclusive book The Leader’s Guide

Blog Logo

Kelsey Ricard



Taplytics Blog

The latest and greatest on Mobile A/B testing, analytics and growth from the Taplytics team

Back to Overview