50 Million of You Were Part of an A/B Test and Didn’t Even Know It

“If your friends decided to jump off a bridge, would you??” We can still hear the echo of this motherly question from childhood. When we’re young, we often feel the pull of popular opinion so strongly that we do go along with the crowd without question. It’s hard…

Confirmation Bias is Killing Your App

Your app has been out in the world for about eight months now. Everything is going great! Except for a slight drop in revenue over the past month, but that's just because it's winter and everyone hates winter. You know "everyone" feels this way because you see people tweeting and…

Push Notifications Are Not Enough

There’s been a lot of talk recently about push notifications, Parse closing down and several providers looking to step into the push notification spotlight. We’re not going to tell you that you should ditch your push provider. We’re not going to tell you we're better so you…