5 Musts for Rock Solid Push Notifications

Push notifications are one of the most effective strategies to drive a user back to your mobile app. When a user opts into your notifications, they are trusting that you will deliver relevant and useful information. The moment, you don't achieve this your notifications will be instantly shut off or…

Taplytics BigQuery - Take Control of your Mobile Data

At Taplytics, we believe the key to success is focusing on the metrics and insights that matter. One of the biggest challenges with this is finding an analytics solution that provides the customization you need, so you can focus on the metrics that are specifically relevant to your business. Most…

Developing a Winning Mobile Strategy by Being Results Driven

A few months ago our CEO Aaron attended QCon New York to talk about how to create a results driven culture for your mobile team. In his talk Aaron went into great depths as to why having a results driven approach drives success and why it's so critical for mobile…

Taplytics joins the Mobile Startup Pack

Taplytics is proud to announce that we are a partner in the mobile startup pack! We have joined forces with Eric Ries and some of the best companies in the industry to offer our tools and expertise to startups. We think every startup should have the opportunity to hit the…

Eric Ries is publishing a leader's guide and it's only on Kickstarter

We wanted to share something that we're pretty excited about. Our partner on the Mobile Startup Pack, and author of the amazing book “The Lean Startup”, Eric Ries has recently announced that he is writing a new book and is selling pre-orders exclusively through a Kickstarter campaign. Taplytics is all…

How to get your team onboard with A/B testing

Introducing A/B testing to your company may sound scary, but once you shift your culture to one that is data driven you won’t know how you lived without A/B testing. For most people deciding what needs to change in a mobile application is rarely driven by real…

The Good and Bad of Mobile Onboarding

Developing a mobile application is a tough job. You slave for months making sure your product is perfect and then work even harder trying to get people hooked. You also probably spend a decent amount of money on advertising trying to encourage people to download your app. I personally love…

Startups don't have to fail like it's 1999

I recently read Mobile App Startups are Failing like its 1999 by Andrew Chen, and it hit home. Andrew discussed how the app store review process is quickly killing startups and shifting the developing process back to 1999. Andrew starts by going back in time and looking at the design…

Focusing on Acquisition Will Bankrupt You

In this post, I want to show how focusing on acquisition over retention will drive your costs higher and your chances of success lower. Just for a quick reminder, user acquisition is the effort and money spent to drive new users to your product. Where retention is the effort made…

Go Beyond Analytics with A/B Testing

Analytics is typically the first stop when trying to understand how your business is performing. For most, strategies and design changes are usually centred around what your analytics data is telling you. The problem with this is your data just shows you something has affected your performance, but not what.…