The Results Filter - A new way to do real-time analysis of your experiments

Yet another feature released by Taplytics’ Engineering team is a real-time Results Filter to do on the fly, post-hoc analysis of your experiment’s results. With the Results Filter, you can follow your curiosity and drill down to see how any segment is performing in each of your experiments. This…

Introducing a new way to QA experiments at Taplytics

We’ve been hard at work and recently released a new tool called the Variation Switcher. This tool will allow your team's QA to switch between variations easily and force any combination of experiments and variations onto a set of test devices right from our User Insights platform. A bit…

Github Adds Taplytics to Their Student Developer Pack

We are excited to be able to announce today that Taplytics has been included in Github's Student Developer Pack! Github has become an indispensable tool for many developers and at Taplytics we love Github for how it helps our team work together. We are also excited at what they have…

Announcing: Dynamic Code Blocks & Variables for A/B Testing

Sometimes trying to improve a key component of your app isn’t as easy a running an A/B test and finding a winning variation. More often than not it's a combination of many different experiments and changes that lead to the best experience. At Taplytics, we are constantly striving…

Announcing: Automated Campaigns for Taplytics' Smart Push

A year ago we officially launched the Taplytics Smart Push platform to give our clients even more ways to optimize their users’ experiences. We launched Smart Push because we believed that the union of in-app, dynamic A/B testing and contextually aware push notifications would allow our clients to connect…

Don't pay platforms to hijack your data

There is a trend in mobile and web to think about marketing and development efforts from an Omni-channel perspective. Omni-channel is important, because it naturally understands that a user interacts with your brand through more than one channel. The biggest challenge of Omni-channel strategies is making sure that each channel…

Don't Let The App Store Holiday Shutdown get You Down

If you're a mobile developer, or involved in the creation and distribution of a mobile app, you probably got the exact email you see above in your inbox about a week ago. The season of dread for mobile apps This email signifies the dreaded, yet all too predictable, time of…

Advanced Device Management Comes to Taplytics

I'm really excited to announce the introduction of email and text message device pairing. This can now be used on both dev and release builds of your app, to create and preview your mobile A/B tests when using Taplytics. This means you no longer need a special development build…

Announcing User Insights by Taplytics

In addition to our Android launch today, we are also proud to announce the release of our new User Insights platform. Taplytics User Insights gives our customers actionable data to answer the question “Why?”. We give customers key indicators like acquisition, engagement, cohort, retention analysis and activation analysis without any…

Taplytics for Android is Here

Today we're proud to announce the public launch of our Android SDK. With the public release of our Android SDK, we now allow publishers to optimize their apps on both iOS and Android. This enables a greater level of personalization and understanding about their users on each platform. Furthermore, it…