It's Never too Early to Start Mobile A/B Testing

When we work with early stage start-ups, one of the most frequent questions we get asked is if it's too early to start thinking about A/B testing. Before starting Taplytics, we were app developers so we know all about the confusion you must be feeling. You have probably heard…

Feature Spotlight: Staged Rollouts for iOS

When Google announced staged rollouts for Android apps at Google I/O 2013, iOS developers everywhere looked on with envious eyes. The ability to test updates and new features with only a small selection of users is something that every developer has wanted to do at some point in their…

David vs David: Being an Indie App Developer

As an indie app developer you are faced with many challenges both external and internal. You feel like David vs Goliath, ready to throw yourself at these challenges and beat the big apps. The truth is that your biggest foe is yourself. When we were starting our first app, Cloud…