Get Sticky with Your Mobile App Growth

We've all heard that it costs five times as much to attract a new customer than to keep an existing one. In the world of mobile, this number becomes even more frightening as the average app loses 77% of it's Daily Active Users within the first 3 days after the…

Evolution: How Facebook has optimized their iPhone experience over the past 5 years

App Evolution: How Facebook optimized their iPhone experience over the past 5 years At Taplytics, we're constantly thinking about app iteration, and how great teams optimize their app over time. One thing that's critical to figuring out where to go is by learning lessons from how where things have already…

The Danger of User Interviews

People use a product for many different reasons. Sometimes people will pick up a product once and never return. Trying to understand why people do what they do and react is a difficult challenge. User interviews are a common and trusted approach to gain user insights, but there are a…

What Does the Success of Yo Mean for the Mobile Market?

The mobile markets don't always make sense. There is no way you could have asked anyone to predict the rise of such apps like Flappy Bird or Draw Something, or for that matter Secret. But most people would argue after the fact that there was something of substance in those…

The Real Cost of App Store Updates

One of the biggest costs associated with app development isn't actually realized until after an app has been released. The process of keeping apps updated has become a significant barrier for many app teams, especially those that use outside developers or outsource the creation of their apps. In many cases,…

Mobile A/B Testing Made Simple

One of the biggest questions we frequently get is, "Can I run tests if I'm not a programmer?". The answer of course, is yes! Taplytics has been designed with a single goal, to give anyone on an app team the ability to try new content, test new ideas or fix…

Analysis of Onboarding and Design in the Olympic Apps

The olympics kicked off on Friday, just around the time I wrote my article about good and bad onboarding practices. Because of this timing, I had onboarding and design on my mind as I downloaded the official Sochi apps. You see, me and everyone else on the Taplytics team really…

Economics of app development: Why you can't afford to ignore mobile A/B testing

This past week Vision Mobile published their Q1 report of mobile developer economics. As always Vision Mobile has put together a great look into the market. The point that I really want to highlight is the disparity between developers. The chart that I have included shows the percentage of each…

Wasted Downloads - Your App's First Revision

Like anything, apps are just a bit shinier and a bit more popular when they're fresh and new. Just by virtue of the fact that yours is the new app that's available, you will get a good bump of downloads right at launch. This is exciting, and gives you hope…

AngularJS 1.2 Just Broke the MEAN Stack

At Taplytics, we use the latest web and server technologies to help us deliver great interactive experiences. At the core is our MEAN stack (mongoDB, Express, AngularJS, and node.js). While we are huge fans of each technology and the stack that we run on, the nascent nature of each…