Regular

“If your friends decided to jump off a bridge, would you??” We can still hear the echo of this motherly question from childhood. When we’re young, we often feel the pull of popular opinion so strongly that we do go along with the crowd without question. It’s hard to fight upstream when seemingly everyone is telling us that…

We've all heard that it costs five times as much to attract a new customer than to keep an existing one. In the world of mobile, this number becomes even more frightening as the average app loses 77% of it's Daily Active Users within the first 3 days after the install. With all of this in front of us, focusing…

Your app has been out in the world for about eight months now. Everything is going great! Except for a slight drop in revenue over the past month, but that's just because it's winter and everyone hates winter. You know "everyone" feels this way because you see people tweeting and posting about how much they hate winter all the time.…

There’s been a lot of talk recently about push notifications, Parse closing down and several providers looking to step into the push notification spotlight. We’re not going to tell you that you should ditch your push provider. We’re not going to tell you we're better so you should jump ship and come with us (although we're happy…

Push notifications are one of the most effective strategies to drive a user back to your mobile app. When a user opts into your notifications, they are trusting that you will deliver relevant and useful information. The moment, you don't achieve this your notifications will be instantly shut off or worst your app gets deleted. With notification overload, it's so…

In today's world, there is an app for everything. In fact, there are multiple. With so much competition, understanding the behavior of your users is critical to ensure success. To really understand what's working and what isn't, app creators have to form testable hypotheses. These Hypotheses should test how new features and changes to their app will impact key metrics…

At Taplytics, we believe the key to success is focusing on the metrics and insights that matter. One of the biggest challenges with this is finding an analytics solution that provides the customization you need, so you can focus on the metrics that are specifically relevant to your business. Most out of the box solutions quickly fall short when you…

I experienced my first stand-up meeting when I was in ninth grade. I nervously sat and watched our team leaders stand and speak confidently about what they had accomplished in the past days. At the beginning of each after-school robotics session, our teacher would have each person on the team summarize what we were working on. We gave updates on…