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Yet another feature released by Taplytics’ Engineering team is a real-time Results Filter to do on the fly, post-hoc analysis of your experiment’s results. With the Results Filter, you can follow your curiosity and drill down to see how any segment is performing in each of your experiments. This analysis is done in real-time, instantly crunching the data for…

We’ve been hard at work and recently released a new tool called the Variation Switcher. This tool will allow your team's QA to switch between variations easily and force any combination of experiments and variations onto a set of test devices right from our User Insights platform. A bit of background on the Variation Switcher If you've been using…

“If your friends decided to jump off a bridge, would you??” We can still hear the echo of this motherly question from childhood. When we’re young, we often feel the pull of popular opinion so strongly that we do go along with the crowd without question. It’s hard to fight upstream when seemingly everyone is telling us that…

We've all heard that it costs five times as much to attract a new customer than to keep an existing one. In the world of mobile, this number becomes even more frightening as the average app loses 77% of it's Daily Active Users within the first 3 days after the install. With all of this in front of us, focusing…

Your app has been out in the world for about eight months now. Everything is going great! Except for a slight drop in revenue over the past month, but that's just because it's winter and everyone hates winter. You know "everyone" feels this way because you see people tweeting and posting about how much they hate winter all the time.…

There’s been a lot of talk recently about push notifications, Parse closing down and several providers looking to step into the push notification spotlight. We’re not going to tell you that you should ditch your push provider. We’re not going to tell you we're better so you should jump ship and come with us (although we're happy…

Push notifications are one of the most effective strategies to drive a user back to your mobile app. When a user opts into your notifications, they are trusting that you will deliver relevant and useful information. The moment, you don't achieve this your notifications will be instantly shut off or worst your app gets deleted. With notification overload, it's so…