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There is a trend in mobile and web to think about marketing and development efforts from an Omni-channel perspective. Omni-channel is important, because it naturally understands that a user interacts with your brand through more than one channel. The biggest challenge of Omni-channel strategies is making sure that each channel is deeply supported by data. Background With the rise of…

Introducing A/B testing to your company may sound scary, but once you shift your culture to one that is data driven you won’t know how you lived without A/B testing. For most people deciding what needs to change in a mobile application is rarely driven by real data. You have your design team that creates beautiful screen…

Developing a mobile application is a tough job. You slave for months making sure your product is perfect and then work even harder trying to get people hooked. You also probably spend a decent amount of money on advertising trying to encourage people to download your app. I personally love discovering new apps that will entertain me, and make my…

I recently read Mobile App Startups are Failing like its 1999 by Andrew Chen, and it hit home. Andrew discussed how the app store review process is quickly killing startups and shifting the developing process back to 1999. Andrew starts by going back in time and looking at the design process in 1999 How’d we get here? Back in…

I'm really excited to announce the introduction of email and text message device pairing. This can now be used on both dev and release builds of your app, to create and preview your mobile A/B tests when using Taplytics. This means you no longer need a special development build to use Taplytics! You'll now see the following buttons whenever…

In this post, I want to show how focusing on acquisition over retention will drive your costs higher and your chances of success lower. Just for a quick reminder, user acquisition is the effort and money spent to drive new users to your product. Where retention is the effort made to keep users using your product once the install is…