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Developing a mobile application is a tough job. You slave for months making sure your product is perfect and then work even harder trying to get people hooked. You also probably spend a decent amount of money on advertising trying to encourage people to download your app. I personally love discovering new apps that will entertain me, and make my…

I recently read Mobile App Startups are Failing like its 1999 by Andrew Chen, and it hit home. Andrew discussed how the app store review process is quickly killing startups and shifting the developing process back to 1999. Andrew starts by going back in time and looking at the design process in 1999 How’d we get here? Back in…

I'm really excited to announce the introduction of email and text message device pairing. This can now be used on both dev and release builds of your app, to create and preview your mobile A/B tests when using Taplytics. This means you no longer need a special development build to use Taplytics! You'll now see the following buttons whenever…

In this post, I want to show how focusing on acquisition over retention will drive your costs higher and your chances of success lower. Just for a quick reminder, user acquisition is the effort and money spent to drive new users to your product. Where retention is the effort made to keep users using your product once the install is…

Analytics is typically the first stop when trying to understand how your business is performing. For most, strategies and design changes are usually centred around what your analytics data is telling you. The problem with this is your data just shows you something has affected your performance, but not what. The typical development cycle starts with an idea being generated.…

In addition to our Android launch today, we are also proud to announce the release of our new User Insights platform. Taplytics User Insights gives our customers actionable data to answer the question “Why?”. We give customers key indicators like acquisition, engagement, cohort, retention analysis and activation analysis without any additional instrumentation. We also give them deep insight into exactly…

Today we're proud to announce the public launch of our Android SDK. With the public release of our Android SDK, we now allow publishers to optimize their apps on both iOS and Android. This enables a greater level of personalization and understanding about their users on each platform. Furthermore, it enables mobile designers and developers to deliver tailored, personal experiences…